Analytics on websites

If a large part of your work is based on online activities, you should take into account website analytics. If you collect signatures and donations, publish blog posts or reports, and you try to promote your activities by sending newsletters, running social media and advertising campaigns, and working on SEO, this article will provide you with insights on how to use website analytics.

About the author

Magda Łapińska

Magda Łapińska is Digital Marketing Specialist in Otwarte Klatki (Poland). She coordinates the work of many social media teams, creates content for social media and trains volunteers in this area. She is also responsible for online marketing (advertising, analytics, SEO, content marketing).