Bridging sentences for media interviews

This article covers what does using a bridge sentence mean and why it is important to use during media interviews.

About the author

Kirsty Henderson

Kirsty Henderson

Kirsty Henderson the Executive Director for Anima International and previously leaded the communications team as a director. During this talk, Kirsty focuses on working with the media as well as promoting internal communication and skill sharing. Kirsty has represented the interests of animals in news outlets around the world including Sky News, Al Jazeera and the BBC. Because of this, she has experienced first-hand the challenges that many animal advocates face when working with the press and aims to help all advocates, but particularly other women in the movement, overcome social fears and confidence blocks to be the best campaigners they can be.

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