How to write a press release

A press release is a short piece of text that is provided to journalists and editors to encourage them to write about your story. In this article you will learn which are the best ways to write and share your press release.

About the author

Kirsty Henderson

Kirsty Henderson

Kirsty Henderson the Executive Director for Anima International and previously leaded the communications team as a director. During this talk, Kirsty focuses on working with the media as well as promoting internal communication and skill sharing. Kirsty has represented the interests of animals in news outlets around the world including Sky News, Al Jazeera and the BBC. Because of this, she has experienced first-hand the challenges that many animal advocates face when working with the press and aims to help all advocates, but particularly other women in the movement, overcome social fears and confidence blocks to be the best campaigners they can be.

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