Starting a successful organization from scratch – Do’s and Don’ts

Kristina Mering started Nähtamatud Loomad (Anima International Estonia) a bit over a year ago with basically nothing but a strong belief that a new organization is necessary in Estonia and a habit of developing new skills whenever necessary. A year ago there was basically nothing – today Nähtamatud Loomad is a thriving organization with 4 full-time employees and 40 volunteers, which has been able to get 34% of the Estonian retail market cage free, convinced dozens of restaurants to offer and promote plant-based options and is developing to become even bigger and better. How did she manage? The presentation will give an overview of some of the good practises in starting or developing your organization to become more effective and successful.


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