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383.51 MB

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June 3, 2020

Why the Front Page Matters: Seizing the Power of the Press and Getting Your Message Heard

Newspapers, television, websites and even fake news shared on Facebook have the power to reach billions of people, to change minds, persuade doubters, galvanise supporters and sometimes, to turn people against your cause. Companies making profit from animal exploitation use the press all the time to convince people to buy their products – why should animal activists neglect this incredibly powerful medium for change? In Kirsty’s talk she will encourage us all to recognise the power of the press, whether we like it or not, and will demonstrate how each of us can build better relationships with journalists, give better interviews on television and why sometimes picking up the phone can make the difference between ending up in the bin and making the front page.


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